Lonely

Inspired by vintage lingerie and a desire to express natural feminine beauty, New Zealand brand Lonely was founded in 2009 by Lonely Hearts head designer Helene Morris and partner Steve Ferguson. Sensuous and romantic, Lonely approaches underwear with a fresh eye and modern sensibility with innovative cuts that support cup sizes from A to E while retaining the natural shape and comfort of the trademark soft cup styles.   Read more

  • Agnes Soft Cup Triangle Bra in Ivory Lace
    Agnes Soft Cup Triangle Bra in Ivory Lace

    Soft Cup Bra / Ivory / 32B / 32C / 34A / 34B / 34C / 36B - $56.00

    Lonely

    Lonely lingerie's Agnes soft cup bra is in beautiful floral stretch lace with contrasting elastic...

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    $70.00 $56.00 (20% Off)
  • Agnes Longline Underwire Bra in Ivory Lace
    Agnes Longline Underwire Bra in Ivory Lace

    Longline Bra / Ivory / 32C / 34B / 34C / 34D / 36B / 36C - $64.00

    Lonely

    Lonely lingerie's Agnes underwire longline bra is in beautiful floral stretch lace with...

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    $80.00 $64.00 (20% Off)
  • Agnes Bikini Brief Brief in Ivory Lace
    Agnes Bikini Brief Brief in Ivory Lace

    Bikini Brief / Ivory / XS / M / L - $35.00

    Lonely

    Lonely lingerie low waisted stretch lace bikini brief has a soft and supportive...

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    $44.00 $35.00 (20% Off)
  • Agnes High Waist Brief in Ivory Lace
    Agnes High Waist Brief in Ivory Lace

    High Waist Brief / Ivory / XS / M / L - $39.00

    Lonely

    Lonely's high waisted, full brief in beautiful black lace with crossed over velvet...

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    $49.00 $39.00 (20% Off)
  • Betty Underwire Bra in Black Lace
    Betty Underwire Bra in Black Lace

    Underwire Bra / Black / 32C / 32D / 34B / 34C / 34D / 36B / 36C - $49.00

    Lonely

    Lonely lingerie underwire Betty bra is in a beautiful black lace velvet elastic...

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    $70.00 $49.00 (30% Off)
  • Betty Brief in Black Lace
    Betty Brief in Black Lace

    Brief / Black / XS / M - $30.00

    Lonely

    Lonely's classic tri brief in soft black lace with crossed velvet elastic...

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    $44.00 $30.00 (31% Off)
  • Winona Lace Underwire Bra in Amethyst
    Winona Lace Underwire Bra in Amethyst

    Underwire Bra / Amethyst / 34B / 34C / 36B / 36C - $52.00

    Lonely

    Lonely's Winona underwire bra is in a beautiful stretch lace with mesh panelling,...

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    $66.00 $52.00 (21% Off)
  • Winona Lace Brief in Amethyst
    Winona Lace Brief in Amethyst
    Lonely

    Lonely's Winona high waist brief has beautiful stretch lace panelling through the front and back with...

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    $45.00 $36.00 (20% Off)
  • Edith Soft Cup Bra in Black
    Edith Soft Cup Bra in Black

    Soft Cup Bra / Black / 32B / 32C / 32D / 34A / 34B / 34C / 34D / 36B / 36C - $66.00

    Lonely

    Lonely Lingerie's Edith Soft Cup bra is supremely comfortable and supportive with...

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    $66.00
  • Edith Underwire Bra in Black
    Edith Underwire Bra in Black

    Underwire Bra / Black / 32D / 32DD / 34B / 34C / 34D / 34DD / 36B / 36C / 36D - $75.00

    Lonely

    Lonely Lingerie's Edith underwire sheer black mesh bra has wide velvet back...

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    $75.00
  • Edith Brief in Black
    Edith Brief in Black

    Brief / Black / XS / M / L - $45.00

    Lonely

    Lonely's classic tri brief in sheer black mesh with a wide velvet...

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    $45.00
  • Cyd Lace Longline Halter Bra in Poppy
    Cyd Lace Longline Halter Bra in Poppy

    Longline Bra / Poppy / 34B / 34C / 36B / 36C - $37.00

    Lonely

    Longline halter bra fron Lonely's Cyd collection is in a vibrant poppy red...

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    $62.00 $37.00 (40% Off)
  • Cyd Lace Soft Cup Halter Bra in Poppy
    Cyd Lace Soft Cup Halter Bra in Poppy

    Soft Cup Bra / Poppy / 32B / 32C / 32D / 34A / 34B / 34C / 36B - $29.00

    Lonely

    Beautiful soft cup triangle halter bra from Lonely's Cyd collection is in a...

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    $49.00 $29.00 (40% Off)
  • Cyd Lace Brief in Poppy
    Cyd Lace Brief in Poppy

    Full Brief / Poppy / XS / M / L - $21.00

    Lonely

    Lonely's classic full cut brief in beautiful poppy red lace.  This bestselling Cyd...

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    $36.00 $21.00 (41% Off)
  • Lux Underwire Bra in Ivory
    Lux Underwire Bra in Ivory

    Triangle Underwire Bra / Ivory / 32D / 32DD / 34B / 34C / 34D / 36B / 36C / 36D - $59.00

    Lonely

    Classic Lonely style underwire, triangle cup bra has a small cut out...

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    $74.00 $59.00 (20% Off)
  • Lux Brief in Ivory
    Lux Brief in Ivory

    Brief / Ivory / XS / M / L - $35.00

    Lonely

    Lonely's classic tri brief in ivory ribbed Lux fabric with sharks tooth...

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    $44.00 $35.00 (20% Off)
  • Bonnie Lace Soft Cup Bra in Ivory
    Bonnie Lace Soft Cup Bra in Ivory

    Soft Bra / Ivory / 32B / 32C / 34A / 34B / 34C / 36B - $47.00

    Lonely

    The Bonnie soft cup bra has triangle cups in sheer mesh with...

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    $95.00 $47.00 (50% Off)
  • Bonnie Lace Underwire Bra in Ivory
    Bonnie Lace Underwire Bra in Ivory

    Underwire Bra / Ivory / 32B / 32C / 32D / 34B / 34C / 34D / 36B / 36C - $49.00

    Lonely

    The Bonnie underwire bra is in a sheer mesh with a subtle...

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    $98.00 $49.00 (50% Off)
  • Bonnie Lace Bikini Brief in Ivory
    Bonnie Lace Bikini Brief in Ivory

    Brief / Ivory / XS / M / L - $27.00

    Lonely

    The Bonnie bikini brief is in sheer mesh with a subtle wave...

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    $55.00 $27.00 (50% Off)
  • Lulu Lace Bodysuit in Ink
    Lulu Lace Bodysuit in Ink

    Bodysuit / Ink / S / M - $54.00

    Lonely

    Lulu bodysuit by Lonely is in stretch floral lace with soft mesh...

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    $109.00 $54.00 (50% Off)
  • Sabel Lace Cut Out Bra in Black
    Sabel Lace Cut Out Bra in Black

    Cut Out Soft Bra / Black / 32A / 32B / 32C / 34B / 34C / 36A / 36B - $49.00

    Lonely

    Lonely’s Sabel cut out strap bra has a soft cups in floral...

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    $70.00 $49.00 (30% Off)
  • Sabel Tri Lace Bikini Brief
    Sabel Tri Lace Bikini Brief

    Brief / Black / XS / M / L - $35.00

    Lonely

    Lonely's triangle brief has a stretch floral lace front and a mesh...

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    $50.00 $35.00 (30% Off)
  • Sabel Lace Longline Underwire Bra in Black
    Sabel Lace Longline Underwire Bra in Black

    Longline Bra / Black / 32B / 32C / 32D / 34B / 34C / 34D - $63.00

    Lonely

    Lonely’s Sabel Longline underwire bra is in floral stretch lace, black mesh...

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    $90.00 $63.00 (30% Off)
  • Sabel Lace High Waist Brief in Black
    Sabel Lace High Waist Brief in Black

    High Waist Brief / Black / S / M / L - $42.00

    Lonely

    Lonely's Sabel high waisted  brief is in black mesh with a front...

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    $53.00 $42.00 (20% Off)
  • Lulu Lace Underwire Strap Bra in Ink
    Lulu Lace Underwire Strap Bra in Ink

    Underwire Bra / Ink / 32B / 32C / 34A / 34B / 34C / 34D / 36B - $49.00

    Lonely
    Lonely’s Lulu cut out strap underwired bra...
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    $99.00 $49.00 (50% Off)
  • Lulu Lace Strap Brief in Ink
    Lulu Lace Strap Brief in Ink

    Strap Brief / Ink / S / M / L - $32.00

    Lonely

    The Lulu Strap Brief by Lonely lingerie is a full...

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    $64.00 $32.00 (50% Off)