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About La Nouvelle
La Nouvelle was founded in 2014 by Alix and Aurélie, with the aim of designing lingerie that was both comfortable and feminine.
Since its inception, La Nouvelle has advocated for a comfortable, “second skin” style of lingerie, creating simple, elegant pieces designed to make you feel natural and confident in your body, while exuding a touch of sexiness.
Beyond its exceptional comfort, La Nouvelle lingerie serves as a stylish fashion accessory, highlighted by its signature gold, silver, or colored lurex strap.
La Nouvelle now also offer swimwear and continue to grow from their headquarters in the south of France, supported by a passionate team of ten women.
