OYE Swimwear blurs the line between swim and style, inviting customers to open their eyes and see fashion beyond the beach. With a name that’s become synonymous with seductive silhouettes and a striking, fashion-forward aesthetic, OYE Swimwear presents each collection with dynamic and daring designs that maintain a comfort, ease, and wearability beyond the beach.
Founded in 2007 by identical twin sisters Ayca and Zeynep Sadikoglu, the Istanbul-based brand takes an elevated approach to swimwear. After completing their educations in the US at Johns Hopkins University and Haverford College respectively, the girls packed up and moved to New York City to pursue careers in film production and public relations. During a holiday in India, they happened upon a beautiful stone in Jaipur, which they to used in a custom swim design for themselves. That singular style quickly caught the eye of friends and passerby’s alike, prompting the Sadikoglu sisters to begin crafting custom ordered swimsuits upon request. As the demand continued to grow, the girls soon realized they had found their calling and decided to move back to their hometown of Istanbul to develop a full-blown swimwear line now carried by retailers around the globe.
The sisters both bring a unique set of skills and expertise to the brand. With Ayca’s background in Art History and Film & Media Studies comes the creative element found throughout the designs, while Zeynep maintains the financial side of the business with her background in Business and Economics. That level of duality inherent in the brand seeps into each collection, joining clean lines and concealed silhouettes contrasted with edgy cutouts and lace.
Pulling inspiration from their worldly lifestyle and shared passion for travel, their approach has been to consistently create wearable yet bold statement pieces, all handmade with the highest quality fabrics in the pursuit of extraordinary appeal and style. Each piece is handcrafted in an atelier in the heart of Istanbul, giving it the beautiful quality visible in every piece.